Smallgoods is a cheese shop, cafe, gourmet deli and caterer on La Jolla Boulevard. The shop works exclusively with US producers and artisans, and operates from a small, intimate counter rather than a full sit-down setup.
Sandwiches have built a following here, and the shop's fresh, quality ingredients extend to cheese boards and charcuterie that travel well — a regular stop for beach picnics along the coast. Catering runs alongside the retail and cafe side of the business.
San Diego Magazine named Smallgoods a Critic's Choice pick for Best Cheese Shop in its Best Restaurants of 2025 issue, and La Jolla Light's Reader's Poll recognized it for Best Sandwich and Best Caterer.
Sandwiches have built a following here, and the shop's fresh, quality ingredients extend to cheese boards and charcuterie that travel well — a regular stop for beach picnics along the coast. Catering runs alongside the retail and cafe side of the business.
San Diego Magazine named Smallgoods a Critic's Choice pick for Best Cheese Shop in its Best Restaurants of 2025 issue, and La Jolla Light's Reader's Poll recognized it for Best Sandwich and Best Caterer.