Merchant Roots is a boutique fine-dining restaurant in SoMa built around a tasting menu that changes completely, and theatrically, four times a year. Each new cycle brings a new theme, new plateware, and a redesigned dining room to match — a recent Alice in Wonderland-inspired evening opened with a hedge maze and riddles before leading into a 13-course dinner that included a fish-and-chips course served in a miniature garden bed and an apple cake printed with a photo of the diner's own face, among other interactive touches built into the meal.
Chef and owner Ryan Shelton worked as Chef de Cuisine at Baumé and as Executive Chef at Verbena in Russian Hill before opening Merchant Roots; he's known for handmade pasta and charcuterie. Chef de Cuisine JJ Chan, previously of Avery San Francisco and Avery Edinburgh, is self-taught in koji cultivation, dry-aging fish, and puffed rice technique — skills that show up throughout the shifting menus.
Merchant Roots was selected for the Michelin Guide in 2026.