Pink Mu is a single-focus kimbap operation in River North, run by Holly, who started the business after struggling to find kimbap that reminded her of her mother's cooking or the markets of Seoul. The kimbap here is fully cooked and prepared daily rather than assembled to order, made from local ingredients with as much done from scratch as possible.
Beyond the storefront, Pink Mu keeps a rotating pop-up presence around the city, showing up at spots like the Wicker Park Farmer's Market and Lollapalooza's Vibe Village.
Regulars describe it as a hidden gem, pointing to consistent, homemade-tasting kimbap and Holly's warmth behind the counter as reasons they keep coming back.
Beyond the storefront, Pink Mu keeps a rotating pop-up presence around the city, showing up at spots like the Wicker Park Farmer's Market and Lollapalooza's Vibe Village.
Regulars describe it as a hidden gem, pointing to consistent, homemade-tasting kimbap and Holly's warmth behind the counter as reasons they keep coming back.

